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Sunday, March 11, 2012

and the delta award goes to...

This week was a little hectic getting ready for the ADDY Awards. You may be asking...what the heck is an ADDY. Well, an ADDY is an award that a company wins in the world's largest advertising competition. Design firms, marketing companies, ad shops, and even clients themselves enter their work to be judged by other industry professionals at the local level. The top winning work moves on to compete at the regional level and finally at the national level. Winning a national ADDY award is kind of a big deal in our industry.

I'm contracting with an new agency that introduced its revamped brand, Misfit, at the ADDY Awards Show. It was fun being a part of the brand development and helping get everything ready for Thursday night. My major role was getting the social media platforms ready to go before the show. Check out the new brand look and feel on Facebook and Twitter (and if you happen to click "like" or "follow" while you're there, we won't mind a bit).

Once all of the work was done and I arrived at the show, it hit me how much I missed attending these industry functions. For several years, I was on the board of directors for AAF Sacramento Ad Club (the trade association that puts on the show) even rising up the ranks to President. But the last few years, I haven't even attended events. It was so fun seeing all of the work coming out of our region and connecting with former employers, colleagues, and industry friends. What a great night!


RS&E Girls

Misfit
How does your industry celebrate its successes?

4 comments:

kcox1228 said...

It was great seeing you Jessica! So a national ADDY is a big deal huh? ;) Well then I guess our "little" company, Elevendy Inc., has already arrived with our national win last year haha
Looking forward to catching up more - maybe on horseback - soon.
Kristin

Rebecca said...

Looks like you had fun.

NV said...

Hi Jessah! Not sure if you know this, but I am a graphic designer. My company entered the Addy's this year and took home three silvers. Next we are on to regionals. So excited! And so excited for you and your company. The awards and events make it all worth it :)

Rod and Alex - aka: "Rolex" said...

How exciting!!! It must be so rewarding to see local companies receive praise for their awesome work!! Looks like fun!!!

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